Digital & Public Affairs

Redefining public affairs: (how) does digital fit in?

Friday 20 October
9.00 – 15.00

Preparing a public affairs campaign and wondering whether you should include ‘something digital’? In need of practical guidance and useful insights? This training focuses on what is possible, what is desirable and on do’s & don’t’s when using digital channels in a broader PA campaign. Based on akkanto’s and on international best practices, we open your mind to creative and impactful strategies and will train your digital abilities.

Topics included in this training:

  • Understanding the potential added value of digital campaigning
  • Designing a digital stakeholder communication strategy
  • Using Social Media in PA
  • How politicians, the media, and civil society do digital
  • Building your digital presence for political agenda-setting
  • Exercises focused on both strategy and implementation

Our akkanto trainers are seasoned communication professionals with long-standing experience in training different audiences ranging from senior management and middle-management to young professionals.

Workshop details:

Timing: Friday 20 October 9.00 – 15.00
Location: akkanto’s offices - Chaussée de la Hulpe 189, 1170 Brussels
Workshop fee: 800 EUR exc. VAT *

* Early Bird Summer Discount (before 31st of August): -30% = 560 EUR excl. VAT

To register to this Digital & Public Affairs training, please fill in this form

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More info:

Femke Beumer
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Heidi Bosmans
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