Crisis communications encompasses both crisis preparedness and actual crisis management. Although not always predictable, crises can be anticipated and must be met quickly with straightforward, credible and media-savvy responses. Proper preparedness and management can preserve and protect an organisation's reputation, brand equity and market share, as well as the confidence of customers, employees and shareholders. Therefore, it is essential for organisations to understand the issues and obstacles that could be encountered learn how to identify potential risks and know how to respond to avoid or address a crisis.
In this area, akkanto advises and assists its clients with:
akkanto offers assessment tools and tailored simulation exercises (from desk-top exercises to full-fledged operational simulations) to help you develop a comprehensive crisis preparedness plan and evaluate the validity of existing procedures and manuals.
Crisis simulation exercises
akkanto has a proven track record in crisis simulation exercises, which help management become aware of and implement appropriate preparedness plans for crisis situations. Through simulated operational and communication exercises, we help you understand where weaknesses could arise and test, adjust and validate existing procedures and plans.
Media monitoring
Thanks to our on-going in-house monitoring, akkanto is constantly following economic, political and societal evolutions apart from keeping track of an organisation's presence in the media. Available daily, including weekends, media monitoring products are tailor-made for each client. Reports can vary from summaries and translations to in-depth analyses, and can be delivered from basic press clippings to digital press overviews distributed through an intranet system. akkanto also provides early warning systems during crisis situations and for top-priority client issues.
Mobilisation exercise
akkanto has developed proprietary mobilisation exercises to create alertness within an organisation. The purpose of a mobilisation exercise is twofold. On the one hand, the exercise tests and measures the physical availability of key actors needed in specific crisis situations. On the other hand, it enables an organisation to test the level of knowledge of an existing crisis manual/plan among its key managers.