The healthcare environment is constantly and rapidly evolving. There is an increased focus on the costs of care, mounting budget restrictions for public health services and large ageing populations. Combined with the growing professionalism of patient groups and consumers becoming more vocal, healthcare companies today need to carefully plan and design their communication campaigns.

Over the years, akkanto has gained extensive expertise in the area of healthcare communications. Our team's knowledge of the healthcare sector along with their capacity to understand the underlying political, social and economic issues is unique.
akkanto has considerable experience in developing disease awareness-raising campaigns, positioning new therapies in view of their introduction and/or reimbursement on the Belgian market, coalition building with patient organisations and advocacy groups, identification of key decision makers and tailor-made public affairs programmes.