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Sustainability is the word on everyone’s lips. The word is omnipresent, be it in media campaigns, political manifestos, on company websites, brands, products, labels, receipts, etc. In fact, a study found that on average this word is repeated over 10 times on each webpage of Forbes top 50 brands. More than a word, ‘sustainability’ has become a moral duty, a lifestyle, a community and choice, which makes it important to use this word …
‘You don’t really believe the peeing in bottles thing, do you?’ These are the words of the nominee for the ‘most tone-deaf tweet of the year’ spoken by no one other than the world’s biggest online retailer, Amazon. But should you really ask a question you do not want to know the answer to? Shortly …
The social media market has welcomed some new kids on the block, like TikTok, Twitch and Clubhouse. These new players appeal to a younger audience. Politicians are trying to reach that demographic by experimenting with these new platforms. But does it offer any potential for corporate communication?First off, there’s a big difference between corporate communication …
To vaccinate or not to vaccinate (your employees)? What is the employer’s role in a vaccination campaign? To answer these heated questions akkanto organized a webinar and panel discussion with Leïla Belkhir infectiologist at the University Hospital of Saint-Luc and Kris De Meester, chief advisor at the VBO/FEB. “COVID is currently the third cause of death in Belgium after cardiovascular …
