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June

Of Red Devils and black swans

Black swans, the economic term for unexpected events, can also make an appearance in the world of communications. How does one anticipate the unexpected? Let’s take the case of the Belgian men’s national football team, the Red Devils.   The Red Devils did not just advance drastically from an athletic point of view in the past …

Hybrid meetings, the new normal?

Everyone is anticipating a (partial) return to the office. This may herald the end of the online meeting as well. Or does it? We got used to teleworking, and now we are facing a new reality. Being all together in the same room for a meeting is set to become the exception to the rule. We’ve become …

Don’t write off your traditional media relations

The traditional media are not gone. On the contrary, in times of fake news, disinformation or simply an abundance of information, they tend to resurface as the go-to source of reliable information for many people. Whoever declares them dead, or starts building a strategy to circumvent them through newer channels like social media, risks making a costly mistake.  This trend …