October

How news is made

There was no escaping the news: Captain Kirk has finally been to space for real. Thanks to Blue Origin, the hobby company of Amazon billionaire Jef Bezos. Why has this fact been published by all the media outlets in the farthest corners of the world?  It’s because all the ingredients of a newsworthy story were there. No journalist could resist …

When corporate social media accounts strike the right tone

This week, the entire world was stunned by the massive breakdown at the social media giant Facebook. Journalists immediately went in search of the causes, and Facebook CEO Mark Zuckerberg was on the ropes after this double blow to his reputation – for the breakdown came shortly after shocking revelations by a former employee about his company’s practices.   But the Facebook …