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RepTrak Company’s reputation analysts recently published their 2022 RepTrak Global 100, an annual report that collects their key findings in corporate reputation. The analysts provide a helicopter view of reputation gains and losses among companies worldwide, and identify the societal factors that most influence corporate reputation today. © We ploughed through the report and earmarked the …
As France has just taken over the presidency of the European Union, the expertise of the akkanto agency is being exported from Brussels to Paris with the creation of akkanto France. This is the first time that akkanto has opened an office in another country, even though akkanto has been relying on a solid international …
The end of the year is near, which means it’s time to indulge in some list-making! As traditional media are preparing their annual reviews of striking people and events, we at akkanto are using this happy occasion to provide an overview of the most remarkable communication trends of this past, rather eventful year. This is of …
The title of this blogpost puts us right at the heart of the battlefield that the Belgian labor market has become – if we give credence to what the press and social media are telling us, at least. Cries of distress from employers, moving heaven and earth in their search for new talent, resound almost …
There was no escaping the news: Captain Kirk has finally been to space for real. Thanks to Blue Origin, the hobby company of Amazon billionaire Jef Bezos. Why has this fact been published by all the media outlets in the farthest corners of the world? It’s because all the ingredients of a newsworthy story were there. No journalist could resist …
This week, the entire world was stunned by the massive breakdown at the social media giant Facebook. Journalists immediately went in search of the causes, and Facebook CEO Mark Zuckerberg was on the ropes after this double blow to his reputation – for the breakdown came shortly after shocking revelations by a former employee about his company’s practices. But the Facebook …
Black swans, the economic term for unexpected events, can also make an appearance in the world of communications. How does one anticipate the unexpected? Let’s take the case of the Belgian men’s national football team, the Red Devils. The Red Devils did not just advance drastically from an athletic point of view in the past …
Everyone is anticipating a (partial) return to the office. This may herald the end of the online meeting as well. Or does it? We got used to teleworking, and now we are facing a new reality. Being all together in the same room for a meeting is set to become the exception to the rule. We’ve become …
The traditional media are not gone. On the contrary, in times of fake news, disinformation or simply an abundance of information, they tend to resurface as the go-to source of reliable information for many people. Whoever declares them dead, or starts building a strategy to circumvent them through newer channels like social media, risks making a costly mistake. This trend …
Sustainability is the word on everyone’s lips. The word is omnipresent, be it in media campaigns, political manifestos, on company websites, brands, products, labels, receipts, etc. In fact, a study found that on average this word is repeated over 10 times on each webpage of Forbes top 50 brands. More than a word, ‘sustainability’ has become a moral duty, a lifestyle, a community and choice, which makes it important to use this word …
