Even in times of corona, there is always room for talent at akkanto. One of the newest colleagues at the leading Brussels-based communications agency is Kim Evenepoel, who joined the team in January.

Kim is a historian by training, but has made a career in journalism over the past 15 years. He started that career at De Tijd, where he wrote as an editor on a wide range of subjects: from consumer electronics to the financial markets to the retail sector and the Fast-Moving Consumer Goods industry. As a ‘rookie’ he was in the front row during the financial crisis in 2008 and later, somewhat less ‘green’, during the ensuing euro crisis.

A common thread throughout that writing career: the increasing importance of digital media in journalism and in communication in general. From 2016 to 2019, he used that experience as chief website officer of De Tijd. He collaborated on a redesign of the website and helped shape the editorial strategy in terms of online journalism, newsletters and social media. That experience brought a new challenge on his path in 2019. As editor-in-chief, together with a team that combined youthful enthusiasm and journalistic experience, he launched the financial-economic news website Business AM.

In all those years, Kim constantly came into contact with the most diverse companies and organisations and how they tried to communicate both internally and to the outside world what they were doing and where they wanted to go. With all the associated good and bad examples. He now brings these insights to akkanto.

“I am looking forward to this adventure, which may lead me to the proverbial other side of journalism, but at the same time is recognisable on so many levels”, says Kim Evenepoel. “At akkanto I only met extremely capable, enthusiastic and eager to learn colleagues. An environment that is surprisingly similar to the unique atmosphere of a newsroom, even if in these times of corona, it unfortunately still has to be experienced at a distance.”

“I am very pleased to welcome such an experienced journalist, who has spent a large part of his career at De Tijd, to akkanto,” says Thierry Bouckaert, Managing Partner of akkanto. “His collaboration with the team will further strengthen our Corporate Communications offering and help us meet our clients’ expectations.”