April

Amazon & Toilet breaks: Potty training in crisis communication

‘You don’t really believe the peeing in bottles thing, do you?’ These are the words of the nominee for the ‘most tone-deaf tweet of the year’ spoken by no one other than the world’s biggest online retailer, Amazon. But should you really ask a question you do not want to know the answer to? Shortly …

Should companies follow politicians on TikTok, Twitch or Clubhouse?

The social media market has welcomed some new kids on the block, like TikTok, Twitch and Clubhouse. These new players appeal to a younger audience. Politicians are trying to reach that demographic by experimenting with these new platforms. But does it offer any potential for corporate communication?First off, there’s a big difference between corporate communication …

Vaccination campaign: 3 tips for employers

To vaccinate or not to vaccinate (your employees)? What is the employer’s role in a vaccination campaign? To answer these heated questions akkanto organized a webinar and panel discussion with Leïla Belkhir infectiologist at the University Hospital of Saint-Luc and Kris De Meester, chief advisor at the VBO/FEB.  “COVID is currently the third cause of death in Belgium after cardiovascular …

March

The Meghan and Harry interview: And they framed happily ever after…

“Language is like a a slow-acting poison.” I could not stop thinking about these words spoken by my old Latin teacher, Marcel Demuynck, when watching the remarkable interview of Meghan & Harry about their resignation from the British Royal family, or as they liked to call it, ‘The Firm’. What seemed like a casual conversation …

February

Working apart, together

Thursday, 1PM. The suspense in the virtual room is palpable. Only a few moments until the start of the crisis exercise and everyone is for action… All participants are waiting in their bubble, be it in Belgium or beyond. You can almost hear them think: what type of scenario has the akkanto team come up …

Is employee well-being a more effective marketing tool than a billboard?

We are almost one year into the Covid-19 pandemic, during which our society has constantly been tested and challenged. No industry has been spared: all organizations, big or small, were forced to adapt to new realities. A common thread across all companies has been the importance of employee engagement, which cannot exist without a smooth …

January

Kim Evenepoel joins the team of akkanto

Even in times of corona, there is always room for talent at akkanto. One of the newest colleagues at the leading Brussels-based communications agency is Kim Evenepoel, who joined the team in January.Kim is a historian by training, but has made a career in journalism over the past 15 years. He started that career at …

October

Is the podcast ready to conquer the business world?

It was thought to be left behind in the past, in an era limited to audio. Quite the opposite is true. Podcasting has made a strong comeback in recent years.© The success of podcasting continues to grow, as the figures revealed in the recent Reuters Institute’s Digital News Report 2020 survey show. In this survey, …

The return of teleworking: setback or comeback?

Decisions taken by the coordination committee of October 16th seem to give the feeling of a déjà vu. Working from home is back (though was it ever really gone?) which could dampen companies’ hope and ambitions to welcome back their employees and go back to the “good old days” before human interaction was replaced by …

Avanti, ma non troppo

The federal government De Croo I After almost 500 days of searching, testing and experimenting with all the colours of the rainbow, the 4-coloured Vivaldi coalition was the ultimate winner and swore an oath in front of the Belgian King at the Royal Palace on 1 October 2020. No less than 7 political parties are …