February

Working apart, together

Thursday, 1PM. The suspense in the virtual room is palpable. Only a few moments until the start of the crisis exercise and everyone is for action… All participants are waiting in their bubble, be it in Belgium or beyond. You can almost hear them think: what type of scenario has the akkanto team come up …

Is employee well-being a more effective marketing tool than a billboard?

We are almost one year into the Covid-19 pandemic, during which our society has constantly been tested and challenged. No industry has been spared: all organizations, big or small, were forced to adapt to new realities. A common thread across all companies has been the importance of employee engagement, which cannot exist without a smooth …

January

Kim Evenepoel joins the team of akkanto

Even in times of corona, there is always room for talent at akkanto. One of the newest colleagues at the leading Brussels-based communications agency is Kim Evenepoel, who joined the team in January.Kim is a historian by training, but has made a career in journalism over the past 15 years. He started that career at …

When suddenly the whole world becomes your stakeholder

The pharmaceutical industry has become the center of the global quest for an exit out of the corona pandemic. It managed to develop and deliver the first vaccines against the virus at unseen speed. It is a monumental achievement, that should get nothing but praise. But a quick glance at how things played out with …

October

Is the podcast ready to conquer the business world?

It was thought to be left behind in the past, in an era limited to audio. Quite the opposite is true. Podcasting has made a strong comeback in recent years.© The success of podcasting continues to grow, as the figures revealed in the recent Reuters Institute’s Digital News Report 2020 survey show. In this survey, …

The return of teleworking: setback or comeback?

Decisions taken by the coordination committee of October 16th seem to give the feeling of a déjà vu. Working from home is back (though was it ever really gone?) which could dampen companies’ hope and ambitions to welcome back their employees and go back to the “good old days” before human interaction was replaced by …

Avanti, ma non troppo

The federal government De Croo I After almost 500 days of searching, testing and experimenting with all the colours of the rainbow, the 4-coloured Vivaldi coalition was the ultimate winner and swore an oath in front of the Belgian King at the Royal Palace on 1 October 2020. No less than 7 political parties are …

August

Lights, camera, action!

If you want your communication to be impactful, go for video. Video messages , webcasts and virtual team meetings are an integral part of corporate communication. Videos help you to communicate in an authentic way, which is even more important in these days where we cannot meet physically.In these times of Covid, it has become …

June

The press conference is dead. Long live the press conference?

Press conferences. In times of super-fast news consumption and scoops, they sometimes feel a little outdated. Can you still make it to require busy journalists to come and listen to your announcement at the same place, at the same time?Many organizations and companies have already come to realize that there are better and more efficient …

May

Is COVID-19 forcing you to restructure?

5 tips to safeguard your company’s reputation and its futureBrussels Airlines, TUI, Ryanair, … the list of companies that will restructure as a result of the COVID-19 pandemic threatens to become very long.Of course, we do not wish this to happen to any company, especially if layoffs are imminent. Any restructuring, however inevitable, often feels …