October

How news is made

There was no escaping the news: Captain Kirk has finally been to space for real. Thanks to Blue Origin, the hobby company of Amazon billionaire Jef Bezos. Why has this fact been published by all the media outlets in the farthest corners of the world?  It’s because all the ingredients of a newsworthy story were there. No journalist could resist …

June

Don’t write off your traditional media relations

The traditional media are not gone. On the contrary, in times of fake news, disinformation or simply an abundance of information, they tend to resurface as the go-to source of reliable information for many people. Whoever declares them dead, or starts building a strategy to circumvent them through newer channels like social media, risks making a costly mistake.  This trend …

April

Talking about sustainability: less is more

Sustainability is the word on everyone’s lips. The word is omnipresent, be it in media campaigns, political manifestos, on company websites, brands, products, labels, receipts, etc. In fact, a study found that on average this word is repeated over 10 times on each webpage of Forbes top 50 brands. More than a word, ‘sustainability’ has become a moral duty, a lifestyle, a community and choice, which makes it important to use this word …

Should companies follow politicians on TikTok, Twitch or Clubhouse?

The social media market has welcomed some new kids on the block, like TikTok, Twitch and Clubhouse. These new players appeal to a younger audience. Politicians are trying to reach that demographic by experimenting with these new platforms. But does it offer any potential for corporate communication?First off, there’s a big difference between corporate communication …

January

Kim Evenepoel joins the team of akkanto

Even in times of corona, there is always room for talent at akkanto. One of the newest colleagues at the leading Brussels-based communications agency is Kim Evenepoel, who joined the team in January.Kim is a historian by training, but has made a career in journalism over the past 15 years. He started that career at …

When suddenly the whole world becomes your stakeholder

The pharmaceutical industry has become the center of the global quest for an exit out of the corona pandemic. It managed to develop and deliver the first vaccines against the virus at unseen speed. It is a monumental achievement, that should get nothing but praise. But a quick glance at how things played out with …

October

Is the podcast ready to conquer the business world?

It was thought to be left behind in the past, in an era limited to audio. Quite the opposite is true. Podcasting has made a strong comeback in recent years.© The success of podcasting continues to grow, as the figures revealed in the recent Reuters Institute’s Digital News Report 2020 survey show. In this survey, …

June

The press conference is dead. Long live the press conference?

Press conferences. In times of super-fast news consumption and scoops, they sometimes feel a little outdated. Can you still make it to require busy journalists to come and listen to your announcement at the same place, at the same time?Many organizations and companies have already come to realize that there are better and more efficient …

January

akkanto’s #countdown to 2020

To make the countdown to the new year even more exciting, we gave the floor to one of our experts each day. They looked back at the past year and anticipated possible communication trends for 2020. Public affairsOur public affairs experts, Emily Hoyos and Bjorn Andries, were the first to gaze in a crystal ball. The …

September

Global Journalism: Fifth power or tyranny?

Change or collapse? If there is one sector where the question is posed with acuity, it is the press.   It is in “The Spirit of the Laws” that Montesquieu establishes the famous trilogy of the legislative, executive and judicial branches of government – the three magical powers said to be the ingredients of the antidote …