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As France has just taken over the presidency of the European Union, the expertise of the akkanto agency is being exported from Brussels to Paris with the creation of akkanto France. This is the first time that akkanto has opened an office in another country, even though akkanto has been relying on a solid international …
The end of the year is near, which means it’s time to indulge in some list-making! As traditional media are preparing their annual reviews of striking people and events, we at akkanto are using this happy occasion to provide an overview of the most remarkable communication trends of this past, rather eventful year. This is of …
There was no escaping the news: Captain Kirk has finally been to space for real. Thanks to Blue Origin, the hobby company of Amazon billionaire Jef Bezos. Why has this fact been published by all the media outlets in the farthest corners of the world? It’s because all the ingredients of a newsworthy story were there. No journalist could resist …
The traditional media are not gone. On the contrary, in times of fake news, disinformation or simply an abundance of information, they tend to resurface as the go-to source of reliable information for many people. Whoever declares them dead, or starts building a strategy to circumvent them through newer channels like social media, risks making a costly mistake. This trend …
Sustainability is the word on everyone’s lips. The word is omnipresent, be it in media campaigns, political manifestos, on company websites, brands, products, labels, receipts, etc. In fact, a study found that on average this word is repeated over 10 times on each webpage of Forbes top 50 brands. More than a word, ‘sustainability’ has become a moral duty, a lifestyle, a community and choice, which makes it important to use this word …
The social media market has welcomed some new kids on the block, like TikTok, Twitch and Clubhouse. These new players appeal to a younger audience. Politicians are trying to reach that demographic by experimenting with these new platforms. But does it offer any potential for corporate communication?First off, there’s a big difference between corporate communication …
Even in times of corona, there is always room for talent at akkanto. One of the newest colleagues at the leading Brussels-based communications agency is Kim Evenepoel, who joined the team in January.Kim is a historian by training, but has made a career in journalism over the past 15 years. He started that career at …
It was thought to be left behind in the past, in an era limited to audio. Quite the opposite is true. Podcasting has made a strong comeback in recent years.© The success of podcasting continues to grow, as the figures revealed in the recent Reuters Institute’s Digital News Report 2020 survey show. In this survey, …
Press conferences. In times of super-fast news consumption and scoops, they sometimes feel a little outdated. Can you still make it to require busy journalists to come and listen to your announcement at the same place, at the same time?Many organizations and companies have already come to realize that there are better and more efficient …
To make the countdown to the new year even more exciting, we gave the floor to one of our experts each day. They looked back at the past year and anticipated possible communication trends for 2020. Public affairsOur public affairs experts, Emily Hoyos and Bjorn Andries, were the first to gaze in a crystal ball. The …
