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June

Of Red Devils and black swans

Black swans, the economic term for unexpected events, can also make an appearance in the world of communications. How does one anticipate the unexpected? Let’s take the case of the Belgian men’s national football team, the Red Devils.   The Red Devils did not just advance drastically from an athletic point of view in the past …

April

Amazon & Toilet breaks: Potty training in crisis communication

‘You don’t really believe the peeing in bottles thing, do you?’ These are the words of the nominee for the ‘most tone-deaf tweet of the year’ spoken by no one other than the world’s biggest online retailer, Amazon. But should you really ask a question you do not want to know the answer to? Shortly …

March

The Meghan and Harry interview: And they framed happily ever after…

“Language is like a a slow-acting poison.” I could not stop thinking about these words spoken by my old Latin teacher, Marcel Demuynck, when watching the remarkable interview of Meghan & Harry about their resignation from the British Royal family, or as they liked to call it, ‘The Firm’. What seemed like a casual conversation …

February

Working apart, together

Thursday, 1PM. The suspense in the virtual room is palpable. Only a few moments until the start of the crisis exercise and everyone is for action… All participants are waiting in their bubble, be it in Belgium or beyond. You can almost hear them think: what type of scenario has the akkanto team come up …

March

akkanto’s virtual advice hub

akkanto’s virtual advice hub – Unusual times call for expert adviceIn line with our company name (accanto means ‘nearby’ in Italian), we want to stay close to our clients and network, even in these social distancing times.Therefore, we opened a virtual helpdesk, through which you can request our advice on your communication challenges during the …

February

Coronavirus: Should my company communicate with its employees?

Coronavirus: Should my company communicate with its employees?There is no longer a day where the media does not report on the progress of Coronavirus in China first, and now in Europe. At the same time, the health authorities, armed with their knowledge of the details of the situation, are working to reassure and maintain calm. …