April

Should companies follow politicians on TikTok, Twitch or Clubhouse?

The social media market has welcomed some new kids on the block, like TikTok, Twitch and Clubhouse. These new players appeal to a younger audience. Politicians are trying to reach that demographic by experimenting with these new platforms. But does it offer any potential for corporate communication?First off, there’s a big difference between corporate communication …

October

Is the podcast ready to conquer the business world?

It was thought to be left behind in the past, in an era limited to audio. Quite the opposite is true. Podcasting has made a strong comeback in recent years.© The success of podcasting continues to grow, as the figures revealed in the recent Reuters Institute’s Digital News Report 2020 survey show. In this survey, …

June

The press conference is dead. Long live the press conference?

Press conferences. In times of super-fast news consumption and scoops, they sometimes feel a little outdated. Can you still make it to require busy journalists to come and listen to your announcement at the same place, at the same time?Many organizations and companies have already come to realize that there are better and more efficient …

May

8 tips to organize and facilitate a virtual workshop

Since the beginning of containment, almost all meetings and workshops have been held remotely. At the beginning, this may have required some time to adapt, but now the practice seems to be well established among organizations. So much so that many workshops will probably continue to be held virtually.But what are the basic rules for …

January

The akkanto website gets a new look

Simpler, more user-friendly, more mobile: The akkanto website gets a new look2019 kicks off to a promising start for akkanto! In the past few days, our website has acquired a brand new “look and feel”. Both lively and elegant, this reinvigorated design helps to raise the profile of our agency, while providing an optimum response …