© Afbeelding van Thomas Ulrich via Pixabay
October

When corporate social media accounts strike the right tone

This week, the entire world was stunned by the massive breakdown at the social media giant Facebook. Journalists immediately went in search of the causes, and Facebook CEO Mark Zuckerberg was on the ropes after this double blow to his reputation – for the breakdown came shortly after shocking revelations by a former employee about his company’s practices.   But the Facebook …

April

Talking about sustainability: less is more

Sustainability is the word on everyone’s lips. The word is omnipresent, be it in media campaigns, political manifestos, on company websites, brands, products, labels, receipts, etc. In fact, a study found that on average this word is repeated over 10 times on each webpage of Forbes top 50 brands. More than a word, ‘sustainability’ has become a moral duty, a lifestyle, a community and choice, which makes it important to use this word …

Should companies follow politicians on TikTok, Twitch or Clubhouse?

The social media market has welcomed some new kids on the block, like TikTok, Twitch and Clubhouse. These new players appeal to a younger audience. Politicians are trying to reach that demographic by experimenting with these new platforms. But does it offer any potential for corporate communication?First off, there’s a big difference between corporate communication …

March

The Meghan and Harry interview: And they framed happily ever after…

“Language is like a a slow-acting poison.” I could not stop thinking about these words spoken by my old Latin teacher, Marcel Demuynck, when watching the remarkable interview of Meghan & Harry about their resignation from the British Royal family, or as they liked to call it, ‘The Firm’. What seemed like a casual conversation …

April

Linking Executive Compensation to Reputation

It’s been said that there’s nothing like motivation to increase both collective and individual performance. And through the lens of reputation management, that means tying the risk and reward of enhanced success to personal performance-based compensation of the executive C-Suite.One of the companies leading the way in this endeavor is Proximus. Proximus is the first …

Reputation: only ‘tailor-made’works

RepTrak 2019: Reputation scores increase worldwide and in BelgiumThe publication of the Reputation Institute’s RepTrak®, the annual ranking of the most renowned companies in the world and in Belgium, of which akkanto is the exclusive partner in Belgium, is the ideal time to take a closer look at the current reputation trends. After a period …

February

Why akkanto supports “Sign for my Future”

At akkanto, we have decided to support the grand coalition unveiled on this Tuesday, February 5th, to call for an ambitious climate policy in Belgium.Commitment to climate issues is part of everyday life at akkanto. At the end of 2016, we signed the Charter on Sustainable Development Goals promoted by The Shift in Belgium. This …