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RepTrak Company’s reputation analysts recently published their 2022 RepTrak Global 100, an annual report that collects their key findings in corporate reputation. The analysts provide a helicopter view of reputation gains and losses among companies worldwide, and identify the societal factors that most influence corporate reputation today. © We ploughed through the report and earmarked the …
As France has just taken over the presidency of the European Union, the expertise of the akkanto agency is being exported from Brussels to Paris with the creation of akkanto France. This is the first time that akkanto has opened an office in another country, even though akkanto has been relying on a solid international …
The title of this blogpost puts us right at the heart of the battlefield that the Belgian labor market has become – if we give credence to what the press and social media are telling us, at least. Cries of distress from employers, moving heaven and earth in their search for new talent, resound almost …
This week, the entire world was stunned by the massive breakdown at the social media giant Facebook. Journalists immediately went in search of the causes, and Facebook CEO Mark Zuckerberg was on the ropes after this double blow to his reputation – for the breakdown came shortly after shocking revelations by a former employee about his company’s practices. But the Facebook …
Sustainability is the word on everyone’s lips. The word is omnipresent, be it in media campaigns, political manifestos, on company websites, brands, products, labels, receipts, etc. In fact, a study found that on average this word is repeated over 10 times on each webpage of Forbes top 50 brands. More than a word, ‘sustainability’ has become a moral duty, a lifestyle, a community and choice, which makes it important to use this word …
The social media market has welcomed some new kids on the block, like TikTok, Twitch and Clubhouse. These new players appeal to a younger audience. Politicians are trying to reach that demographic by experimenting with these new platforms. But does it offer any potential for corporate communication?First off, there’s a big difference between corporate communication …
“Language is like a a slow-acting poison.” I could not stop thinking about these words spoken by my old Latin teacher, Marcel Demuynck, when watching the remarkable interview of Meghan & Harry about their resignation from the British Royal family, or as they liked to call it, ‘The Firm’. What seemed like a casual conversation …
It’s been said that there’s nothing like motivation to increase both collective and individual performance. And through the lens of reputation management, that means tying the risk and reward of enhanced success to personal performance-based compensation of the executive C-Suite.One of the companies leading the way in this endeavor is Proximus. Proximus is the first …
RepTrak 2019: Reputation scores increase worldwide and in BelgiumThe publication of the Reputation Institute’s RepTrak®, the annual ranking of the most renowned companies in the world and in Belgium, of which akkanto is the exclusive partner in Belgium, is the ideal time to take a closer look at the current reputation trends. After a period …
At akkanto, we have decided to support the grand coalition unveiled on this Tuesday, February 5th, to call for an ambitious climate policy in Belgium.Commitment to climate issues is part of everyday life at akkanto. At the end of 2016, we signed the Charter on Sustainable Development Goals promoted by The Shift in Belgium. This …
