reputation

Today, 87 % of a company’s value is dependent on intangible assets such as reputation. akkanto believes that measurement is one of the keys to understanding a company’s image. We can track your company’s reputation among a variety of stakeholders in order to develop, sharpen or challenge your communication strategy and plans.

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In Belgium, akkanto is the exclusive representative of The RepTrak Company, the world’s leading research and advisory firm on matters of reputation. Their scientifically proved methodology, the Reputation Model, establishes a direct link between reputation and business results.

What we can support you with:

Based on the reputation tracking method, akkanto also provides professional assistance to organisations that would like to:

  • Create internal awareness of the importance of reputation management.
  • Carry out a best practice analysis, including competitors and best-in-class companies.
  • Develop a communication strategy from a reputation perspective.
  • Help to define reputational KPIs.
  • Align the strategic storyline and reputation management efforts.
  • Integrate reputation into the organisation’s long-term strategy.
  • Work on important elements affecting reputation:
    • Familiarity
    • Impactful reputation drivers, such as leadership, workplace and CSR
    • Optimal deployment of your communication channels.

Contact person

Walter Gelens
Senior Advisor
walter.gelens@akkanto.com