
Today, 87 % of a company’s value is dependent on intangible assets such as reputation. akkanto believes that measurement is one of the keys to understanding a company’s image. We can track your company’s reputation among a variety of stakeholders in order to develop, sharpen or challenge your communication strategy and plans.
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In Belgium, akkanto is the exclusive representative of The RepTrak Company, the world’s leading research and advisory firm on matters of reputation. Their scientifically proved methodology, the Reputation Model, establishes a direct link between reputation and business results.
What we can support you with:
Based on the reputation tracking method, akkanto also provides professional assistance to organisations that would like to:
- Create internal awareness of the importance of reputation management.
- Carry out a best practice analysis, including competitors and best-in-class companies.
- Develop a communication strategy from a reputation perspective.
- Help to define reputational KPIs.
- Align the strategic storyline and reputation management efforts.
- Integrate reputation into the organisation’s long-term strategy.
- Work on important elements affecting reputation:
- Familiarity
- Impactful reputation drivers, such as leadership, workplace and CSR
- Optimal deployment of your communication channels.
Contact person
Walter Gelens
Senior Advisor
walter.gelens@akkanto.com